Track Title: Sales and Selling Management
Track Chair: Brian Rutherford, Purdue University, [email protected]
Track Description:
Given advances in technology, a variety of technological options are available for firms in reaching their customer base, providing tools to the sales force, and communicating both within and outside of the organization. Developing our understanding of successful and unsuccessful implementations of technology is important. This track seeks manuscripts focused on the implementation and use of technology within the fields of marketing and sales force management.
Suggested Topics (but not limited to):
Using technology to communicate with customers
Sales Force Automation
Customer Relationship Management
Technology failure in business
Technology success in business
Comparing technology use and adaptation of business-to-business and retail salespeople
