Trends and Challenges for Authors, Publishers, and Advertisers in the new e-Content Order
Track Title: Trends and Challenges for Authors, Publishers, and Advertisers in the new e-Content Order Track Chairs: Justo Hidalgo, Nebrija University, Spain, [email protected], Constantino Malagón Luque, Nebrija University, Spain, [email protected] Track Descriptions: The advent of Internet and a new generation of web-based applications has changed the statu quo of media establishments such as the music and movie industries. […]
Future-hospitality-tourism-information-technology
Track Title: The Future of Hospitality and Tourism Information Technology Track Chairs: Kijoon Back, University of Houston, [email protected] Cristian Morosan, University of St. Thomas Houston, [email protected] Track Description: The unprecedented development of information technology impacted most value chains of hospitality and tourism enterprises in profound ways, while irreversibly changing consumer behaviors. Technologies such as websites, mobile applications, […]
Technology Marketing
Track Title: Technology Marketing Track Chair:JungKook Lee, Indiana University and Purdue University at Columbus, [email protected] Track Description: The convergence of the Internet and wireless technology in the late 1990s has produced a revolutionary telecommunication service: mobile Internet. Global mobile operators are now accelerating technological transition from 3G to 4G, while by 2008 active users of wireless data […]
Technology in Selling and Sales Marketing
Track Title: Sales and Selling Management Track Chair: Brian Rutherford, Purdue University, [email protected] Track Description: Given advances in technology, a variety of technological options are available for firms in reaching their customer base, providing tools to the sales force, and communicating both within and outside of the organization. Developing our understanding of successful and unsuccessful implementations of technology […]
Technology Application in Human Resource Development
Track Title : Technology Application in Human Resource Development Track Chairs: Holly Hutchins, University of Houston, [email protected] Consuelo Waight, University of Houston, [email protected] Track Description: Technology plays a vital role in the design, development, and delivery of HRD applications. While there is abundance of technology driven HRD applications, we know little of how theories are translated in their […]
Technologies in Future Studies
Track Title: Technologies in Future Studies Track Chairs: Peter Bishop University of Houston, [email protected] Andrew Hines, University of Houston, [email protected] Track Description:
Technologies and Consumer Policy
Track Title: Technologies and Consumer Policy Track Chair: Seungshin Lee, Konkuk University, [email protected] Track Description:
Social Media Technologies for Future Marketing
Track Title: Social Media Technologies for Future Marketing Track Chair: Eklou Amendah, Southern New Hampshire University, [email protected] Track Description: The value of social media to the field of marketing is undeniable. It is more and more influencing marketing strategies especially the online marketing strategies. Considered as one of the important tools for promoting new ideas, social media marketing […]
Service Operations in the Information Era
Track Title: Service Operations in the Information Era Track Chair: David Xin Ding, Unviersity of Houston, [email protected], Track Description: The advancement in information technology including self-service technology, mobile technology, and social network has dramatically changed how service organizations operate both their front offices and back offices. The integration of information technology in service operations opens up new opportunities […]
Sales and Selling Management
Track Title: Sales and Selling Management Track Chair: Brian Rutherford, Purdue University, [email protected] Track Description: Given advances in technology, a variety of technological options are available for firms in reaching their customer base, providing tools to the sales force, and communicating both within and outside of the organization. Developing our understanding of successful and unsuccessful implementations of technology […]
