The Future of Hospitality and Tourism Information Technology

Track Title:
The Future of Hospitality and Tourism Information Technology

Track Chairs:
Kijoon Back, University of Houston,
Cristian Morosan, University of St. Thomas Houston,

Track Description:
The unprecedented development of information technology impacted most value chains of hospitality and tourism enterprises in profound ways, while irreversibly changing consumer behaviors. Technologies such as websites, mobile applications, and metasearch engines added another dimension to hospitality and tourism, thus, generating a business environment that is increasingly global, interconnected, and challenging. In such an environment, achieving a thorough understanding of how technology will impact the hospitality and tourism is crucial.

Suggested Topics (but not limited to:)

  • Biometric technologies and applications
  • Consumer behavior online
  • Customer relationship management
  • Electronic distribution and logistics management
  • Electronic marketing strategies: management and evaluation
  • Electronic word-of-mouth and user generated content management
  • Information search and retrieval
  • Legal and ethical aspects of information technology
  • Mobile platforms and applications
  • Online communities
  • Recommendation systems
  • Search engine optimization
  • Social media marketing
  • Sustainability
  • Technology adoption, novel business models, and integration within hospitality and tourism value chains
  • Technology education, training, and certification
  • Web 2.0 and semantic web
  • Website design and information provisioning